Marketing

We are innovators and believe discovering the story of your home is essential to connecting with the perfect buyers.

Our Expert Marketing Process

Learn more about our award-winning process to sell your home faster at the highest possible price.

Every piece of real estate is unique - and an effective selling strategy should reflect that. 

We use our exclusive, award-winning sales and marketing program that is tailored specifically to meet your needs. We will work with you to highlight what is special and unique about your home and tell the story of your property in a way that will help buyers make an emotional connection, and as a result, want to make it their own. Once we understand the story of your property, we will make it come to life.

When selling any type of real estate, you only have one chance to make the right first impression. Whether a potential buyer is viewing your property for the first time in a photograph, video or in person - what they will see will have a tremendous impact on their interest. Within three seconds of seeing a photo, buyers will have formed a positive or negative opinion of your property.

Only 10% of buyers can visualize the potential of a property. That means the majority need to see and experience your space in a way that appeals to them. We work with you to ensure your property appeals to the broadest base of qualified buyers.

High-quality photography and videography are what brings the story of your property to life. As more buyers start their search online, high-quality photos and video are critical tools for an effective strategy. We understand what potential buyers want to see and can ensure that your visual marketing resources are produced in a way that will generate interest, excitement and ultimately an offer on your property.

Your property's unique story is only part of the selling equation. The other factor is the current real estate market. Specifically, pricing trends in your area and other available properties that might attract the same potential buyers. While you have a unique perspective on your property's value, it is also important to think like a buyer. 

We take a close look at both the opportunities and challenges that may exist once you decide to sell. As a result, we can provide you with realistic expectations with regard to what price you can expect and how long your property may be on the market. 

Before we go to market with any property, we put together all the critical information needed to answer all of the questions that may come from potential buyers. This information includes:
 

  1. Comprehensive property feature and upgrade list
  2. Detailed amenities list
  3. Floor plans & elevations
  4. Survey (if applicable)
  5. Current vendors and utilities list
  6. Neighborhood guide with key features
  7. Aerial photos of location

 

We will also offer advice to maximize your property. This advice includes:

  1. Cleaning and repairs to maximize your home’s aesthetic attractiveness
  2. Decluttering so your home feels larger and more spacious
  3. Neutralizing so potential buyers can envision themselves in your space
  4. Professional staging and styling to increase the appeal of your property
  5. Adding fresh flowers and houseplants to bring life and energy to your space

Our proactive, broad marketing approach goes beyond simply listing your property or placing a sign in your yard. When you put your trust in us, you can be sure we will leverage every available resource to attract qualified buyers. We actively identify market segments for potential buyers. With our unparalleled knowledge of the local market and access to robust data about buyers, we can identify the most appropriate segments and make sure that your marketing strategy is specifically targeted.

With today's dominant trend being out-of state buyer moving to Georgia, it's important to not only tell the story of your property, but also the story of your neighborhood and the lifestyle it offers. We believe this is best conveyed through compelling. cinematic video. We are unique because invest heavily into telling the stories of many neighborhoods and helping buyers decide what area suits them best.

We don't wait for buyers to come to you. While the latest survey from the National Association of Realtors reports that 95% of homebuyers start their search online, we believe that getting knee to knee with qualified buyers is still the best way to get the maximum number of offers for your property. We accomplish this through our exclusive events inviting the agent community and highly targeted audiences to experience your property in-person.

Work With Us

Hiring Jessica will give your home complete exposure among consumers and real estate brokers alike. Contact Jessica today!

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